"When we tell one another stories about creativity, we tend to leave out this phase of the creative process. We neglect to mention those days when we wanted to quit, when we believed that our problems were impossible to solve. Instead, we skip straight to the breakthroughs. The danger of telling this narrative is that the feeling of frustration – the act of being stumped – is an essential part of the creative process. Before we can find the answer – before we probably even know the question – we must be immersed in disappointment, convinced that a solution is beyond our reach. It’s often only at this point, after we’ve stopped searching for the answer, that the answer arrives. All of a sudden, the answer to the problem that seemed so daunting becomes incredibly obvious."